Back in July it was revealed that Los Angeles-based clothing company William Rast would be the next designer collaborating with Target. But it did not come to my attention until a few days ago when Target.com released the look book featuring the affordable, limited-edition premium denim, outerwear and sportswear for both men and women.
Founded by musician/actor Justin Timberlake and friend Trace Ayala, the collaboration is a first for the company. Originally, the brand was comprised of only denim, but it has now expanded to a complete lifestyle collection. Known for their ready-to-wear separates, including their well constructed premium denim, William Rast has been delivering quality, fashion forward design, and premium fit to the masses. As a result, the brand quickly rose to the spotlight and still is, so its no surprise that Target decided to choose them for their next collaboration.
According to Target.com:
Styles from the exclusive line include skinny, bootcut and straight-leg, all with premium fit, wash and detailing. In addition, the collection features utilitarian and plaid woven shirts, along with motorcycle jackets, leggings and skirts. The men’s collection embodies a rugged style, while the women’s collection blends tomboy fashion with feminine tailoring.
William Rast Fall 2010 RTWCourtesy of Style.com
The Target collection stays true to the William Rast look of "iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context."
Nitrolicious.com's Wendy Lam has even said it herself, "The collection is very much like William Rast’s main collection, so now you can get for a fraction of the price!"
On average, William Rast ranges from $50 to $700. For Target, most of the pieces are as low as $16.99 and as high as $199.99.
Trish Adams, Senior Vice President for Target said, “Our guests rely on Target for our unique and innovative designer partnerships and the William Rast for Target collection is sure to deliver.”
Adams continues, “We’re excited to offer William Rast for Target just in time for the holidays, providing women and men with one of the most exciting brands in denim at a great price.”
The collection will be made available on December 19, 2010 through January 22, 2011 at Target stores and target.com.
